Hootsuite is a Windows web application for organizing your social media accounts. There are flexible analytics instruments for tracking subscriber activity and other key metrics. The platform can be used to develop and execute complex account promotion strategies. Please note that the free trial version of Hootsuite will expire 30 days after registration.

Dashboard

The main window contains the list of connected social media accounts, trending topics among the followers and other details. Users are able to view demographic and occupational information about the subscribers.

Scheduling tools

You can plan future posts in advance across multiple platforms. This functionality is especially helpful for businesses that want to maintain an active online presence by regularly uploading fresh information.

Reports

It is possible to track social media performance by generating detailed reports on engagement, reach and other metrics. The data can be analyzed to optimize marketing strategies and increase the subscriber count.

There is an option to integrate Hootsuite with other programs and online platforms. Like in SPSS SamplePower, users are able to import information from Google Analytics to track website traffic.

Features

allows you to manage several social media accounts from a single interface;
free to download and use;
it is possible to schedule posts to maintain an active online presence;
flexible tools for monitoring various performance metrics are provided;
compatible with all modern versions of Windows.