SimilarWeb is a Windows extension for Chrome that lets users evaluate and improve the performance of a website in various search engines. There are tools for viewing the number of monthly visitors and breaking down their sources into separate categories like direct, referral, social and more.

Website analytics

The plugin displays a geographic distribution for the target online resource, highlighting the top countries driving traffic. This information might be crucial when developing new global marketing strategies or enhancing existing campaigns. Moreover, you can analyze essential engagement data such as:

Bounce rates;
Average session duration;
Pages per visit.

Users may benchmark competitive websites by viewing publicly available key metrics. This is especially helpful for comparing the overall project performance with similar resources.

Rankings

It is possible to generate the list of top organic and paid keywords driving visitors to the website. You are able to improve the effectiveness of active SEO or SEM campaigns by incorporating the most relevant items into the web pages, which leads to potential gains in search engine rankings.

Features

free to download and use;
contains an addon for the popular Google Chrome Browser;
lets SEO specialists assess the performance of any website;
you can analyze click through rates and other engagement metrics;
compatible with modern versions of Windows.