MAXQDA Analytics is a Windows program oriented toward scientific researchers and students who need to process large amounts of various data. It is possible to import information collected from interviews, focus groups, surveys, articles, web pages or other sources.

Main functionality

The utility supports different analysis methods, allowing you to seamlessly work with common file formats. Similar to Power BI, imported data in can be visualized in the form of:

Word clouds;
Concept maps;
Pie diagrams, etc.

There is an option to integrate MAXQDA with external instruments such as Excel, SPSS and SurveyMonkey. This extends basic capabilities and helps users streamline complex workflows.

Potential applications

Academics may use the software for thesis writing, journal publications and other projects. Moreover, it is possible to conduct consumer behavior studies and analyze emerging market trends.

Tools for enabling non commercial organizations to evaluate program impacts and social dynamics are provided. Additionally, business professionals can receive valuable feedback and improve decision making processes.

Features

free to download and use;
designed to help you process massive datasets on the desktop;
supports both qualitative and quantitative analytical methods;
users can visualize imported information in various ways for better understanding;
compatible with modern versions of Windows.