Latana is a Windows software for analyzing the market trends and tracking the brands. There is a flexible customizable dashboard for displaying only the required information.

Brief description

This program allows users to measure brand awareness and evaluate the effectiveness of past marketing campaigns. Tracking tools for detecting the long-term trends are included. Users are able to add several brands and compare their performance.

Audience segmentation

You can estimate the impact of a marketing campaign on different consumer groups based on the age, gender, income, education and location.

Latana utilizes an AI-powered algorithm to enhance the tracking data and generate accurate insights even for niche audiences. This feature allows users to quickly identify new target groups for the products.

Additional capabilities

With the help of this app you are able to create mobile-optimized questionnaires and product surveys. The responses are analyzed automatically and presented in a simple and informative table. There are more powerful survey tools such as LimeSurvey.

The included AI algorithm offers users very low margins of error. The machine learns new information over time to work more and more efficiently. Data smoothing parameters are helpful for normalizing the results.

Features

contains instruments for market analysis;
allows you to track brand awareness over time;
free to download and use;
there are tools for creating surveys and questionnaires;
compatible with all modern versions of Windows.