Custom Audience Creator is a Windows utility oriented toward digital marketers and SEO specialists. It contains tools for identifying a group of Facebook accounts that have already interacted with the business in some way, either by visiting the official website or installing the app. Targeting that audience can increase the conversion rate and loyalty.

Database creation

Users can upload customer information with email addresses and phone numbers to match the data with Facebook profiles. Additionally, it is possible to generate a list of potential buyers who share similar characteristics with existing clients.

The program is helpful for segmenting your audience based on criteria like location, age, gender, interests and behavior.

It is important to mention that Custom Audience Creator is obsolete and no longer supported by the developer. The installation files are not available. There are other apps for executing Facebook ad campaigns like Dolphin Cloud.

Performance monitoring

You are able to evaluate the effectiveness of every individual advertisement campaign by tracking the conversion rate, loyalty and other popular indicators. There are instruments for optimizing the audience by adding and removing individual accounts from the database.

Features

free to download and use;
contains tools for increasing the effectiveness of Facebook ad campaigns;
you can target specific audiences that are already interested in the product;
it is possible to monitor the performance of individual advertisements;
compatible with all modern versions of Windows.